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George Carlin’s ‘Seven Words’ Are Showing Up Way More Often In Books

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George Carlin’s monologue about the seven words you can’t say on television is not just hilarious, it’s a thoughtful look at how society censures, and then censors, certain words. It’s a watershed moment in American comedy and American thought, opening the door to discussing how we talk and think about talking. The whole bit seems particularly relevant today: As a study reveals that American literature is full of potty-mouths.

To be fair, we’re not joking about Carlin’s points. In fact, academics have picked up the torch, arguing that profanity has an important role in language (a discussion that rages to this day). But there’s a big gap between academic theory and writers out there wading into the s#!t. Which is why researchers from San Diego State University and the University of Georgia decided to see how frequently each of the magnificent seven were used in literature between 1950 and 2008, with an eye on whether this indicated a desire to break with social taboos and further pursue certain forms of individuality.

With admirably straight faces, they assembled the data by running the words through Google Books and checking the frequency of each word, all of which rose dramatically and steadily over time. To be fair, it’s not like Margaret Atwood has turned into a Kevin Smith character. The most popular word, “shit,” only turned up 0.0018% of the time in the supposedly profane 2008. That said, that’s still way, way more than you saw it back in grandpa’s day:

Readers of books in the late 2000s were 28 times more likely than those in the early 1950s to come across one of the “seven words you can never say on television.”

These findings suggest a notable decline in social taboos against swear words consistent with previous research finding evidence for increasing individualism (e.g., Greenfield, 2013). American culture increasingly values individual self-expression and weaker social taboos, and these trends are manifested in the increasing use of swear words. If books reflect broader cultural trends, it suggests that other cultural products such as movies and TV shows may also demonstrate increases in the use of swear words…

Really, that’s just silly, they may swear a bit more on TV but when was the last time you heard somebody go full Deadwood?

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